Don't use your business or blog name: we can get an additional domain for your business and we
still need to use your name, since your business benefits from having a human face, and we want to
capture the interest you create personally.
We discourage the use of handles ("Mr. Roadshow", "SEO King"). You can use something other than your name, but you have to use this test:
If you wouldn't use the name in a face-to-face meeting, don't use it for your personal brand, otherwise you come off as inauthentic,
and people who meet your personally won't find you with a web search.